Adrian Lorenzo · Health Insurance Broker
I built the systems first.
I spent more than a decade on the technology side of healthcare, watching how coverage decisions actually get made. The systems kept improving. The people they were built for still had no idea what their plan did. I became a broker to work on that end of it.

A decade inside the machinery
Before I ever sold a policy, I spent more than ten years in healthcare technology—building and rolling out the systems insurers, hospitals, and physician groups depend on. Eligibility, claims, records, security. The plumbing almost nobody sees.
I worked alongside clinical and administrative teams that whole time. The technology kept getting better every year. One thing never did: people still had no real sense of what their coverage did, what it was costing them, or where it stopped.
“I could see exactly how the system worked. The people it was built for couldn't.”
Why I switched sides
There is a real gap between how insurance works behind the scenes and how it feels to the person holding the card. Deductibles, copays, networks, exclusions, out-of-pocket maximums—on paper that is one sentence. In practice it is the difference between a bill you expected and one you didn't.
Most people never find the edge of their plan until they are already standing on it, and that tends to happen on the worst day of their year.
That never sat right with me. In 2021 I moved into insurance to work the other end of the problem—before the claim, not after it.
What independent actually means
Independent is not a slogan. It means the conversation starts with your situation instead of a product someone expects me to move.
So I ask first. Who your doctors are. What prescriptions you are on. What the month actually looks like financially. What is coming in the next year or two—a baby, a move, a business you are about to hire for.
Only then do we look at plans. And I will tell you what a policy does not cover as plainly as what it does, because the limitations are the part that matters when something goes wrong.
“You shouldn't have to become an insurance expert to make a good decision about your own healthcare.”
How I work with clients
Listen before recommending. Explain it in plain language. Put the real options side by side—networks, prescriptions, deductibles, out-of-pocket exposure, and the fine print that decides what happens on a bad day.
Then I stay reachable. Enrolling is the start of the relationship, not the end of it. When your coverage changes, your job changes, or a letter shows up that makes no sense, I want you to call.
Straight information changes outcomes, and it does not reach everyone equally. Some of the people who need it most are the least likely to be handed it. I want clients comfortable asking the question they think is stupid—in my experience that is usually the one that matters.
Educate. Empower. Inform. That is the whole job.
Talk to Adrian
No fee for the conversation, and no obligation at the end of it.
Let's find out what you're actually paying for.
A free 15-minute call, no obligation. Worst case, you learn your current plan is fine.
